Updated: Oct 13, 2021
The ultimate goal: is to convince people to pick your brand and stick with it instead of switching to a competitor.
How does knowing their journey help?
Helps the business owner:
Have a greater understanding of how your customers are currently interacting and engaging with your brand.
Helps your customer:
Illustrate how your products and services fit into their
1. lives, 2.schedules, 3. goals, and 4. aspirations.
Start Journey Mapping
Find the sweet spot where your customers’ goals and your own goals align.
Identify all of the communication touchpoints in your customer’s journey.
Recognize pain points and moments of delight.
Experience the customer journey yourself.
Visualize your customer journey map.
Write, Write , Write
Communicate your value proposition through writing. Your value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor.