Updated: Feb 21
We are building 𝗯𝗿𝗮𝗻𝗱 𝗹𝗼𝘆𝗮𝗹𝘁𝘆 for your brand!!
Let's build consistent profit & customers we don't have to chase over the next 14 days!
Every day you will receive a self guided approach to Brand Loyalty! Loyal customers equal a lifetime of cash flow!
𝐄𝙖𝙘𝙝 𝙙𝙖𝙮 𝙬𝙞𝙡𝙡 𝙧𝙚𝙖𝙡𝙡𝙮 𝙜𝙞𝙫𝙚 𝙮𝙤𝙪 𝙖𝙣𝙤𝙩𝙝𝙚𝙧 𝙧𝙚𝙖𝙨𝙤𝙣 𝙬𝙝𝙮 𝙮𝙤𝙪 𝙡𝙤𝙫𝙚 𝙮𝙤𝙪𝙧 𝙗𝙧𝙖𝙣𝙙!! 𝐂𝐡𝐞𝐜𝐤 𝐨𝐮𝐭 𝐭𝐡𝐞 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬 𝐛𝐞𝐥𝐨𝐰!
1. Brand Loyalty Check Audit : February 15th
How loyal are your customers? Audit your brand!
2. Customer Touch Points : February 16th
Touch points position your brand in your customer’s mind, you must start from within your business. Do you know your touch points? 3. Brand Promise : February 17th
List the most compelling (emotional/rational) benefit to your target customers that your brand can own relative to your competition?
4. Message Consistency : February 18th
Your customers want to be apart of your brand's journey, lifecycles, sales, and growth.
How consistent are you sharing these messages? Set consistent messaging & define how frequently you will communicate each message style. (i.e. yearly, quarterly, monthly, and in some cases, weekly basis)
5. Brand Competition : February 19th :
Be unique. When is the last time you researched your direct competitions deliverables or even the value offered? It's time to compare your positioning to your competitor's.
6. Marketing Out Loud : February 20th :
Does your marketing strategy communicate to your target market? Does it express the benefits and features of your products/services.
7. Build a Connection : February 21st :
Focus on your best customers. Survey them & find out what they enjoy about your brand. Build your business around this!
8. Give Solutions : February 22nd
Make a List! How do you make your customers lives better? Plan to give your loyal customers plenty of reasons to stay with you and no reasons to leave. Push your business to continually find ways to make your customers’ lives easier and better.
9. Real Customers Say "Word" : February 23rd
Define something extraordinary and unexpected that your brand can do! Word of mouth marketing naturally happens when you something worth talking about.
10. Master Your Strength February 24th
What are your brand's strengths? Differentiate your brand around your strengths.
Limit being all things to all people.
11. Brand Aesthetics February 25th
What moods or feelings are you creating with your brand?
Define consistent visuals that work EVERYWHERE! Consistent colors, objects, shapes, and wording will change how we view your brand.
12. Tags & Tag-lines February 26th
Create a tagline that will help you own your brand's position. It helps bring clarity and focus to every marketing strategy and campaigns.
13. Creditability Is Everything February 27th
Check for any disconnection between what your brand promises and what is delivered.
Successful brands are many things. To appeal to customers, organizations must be credible, with actions that are in alignment with their messaging. There must be no disconnection between what a brand promises and what it delivers. 14. Inspire Lifestyle February 28th
What culture is thriving within your brand? Inspire your buyers with a true
humanistic look, sound and feel.